The most iconic shirt sponsorships in soccer

Have you ever wondered how shirt sponsorship in soccer came about? It all started in the 1970s, when Kettering Town (an English club) had a local tire sponsor printed on the shirt. Since then, shirt sponsorship on soccer shirts has been an integral part of professional soccer.

In this blog - powered by Mystery Kit - discover the most iconic (former) shirt sponsorship deals that gave soccer a recognizable face.

1. Fly Emirates - Arsenal

Fly Emirates has been visible on Arsenal's jersey for more than a decade. The partnership is so strong that many fans automatically associate "Fly Emirates" with the club. A powerful example of global brand awareness through soccer.

2. Philips - PSV

Did you know that PSV stands for Philips Sports Association? The company is the founder of the club and was also the loyal main sponsor for 34 years. Philips' name on the shirt was even the starting point of shirt sponsorship in the Netherlands.

3. Sharp - Manchester United

In the 1990s, Manchester United had one of the most iconic sponsor logos: Sharp. This deal not only helped Sharp gain worldwide name recognition, but also contributed to the club's globalization.

5. Telekom - Bayern Munich

T-Mobile / Telekom has graced the jersey of Bayern Munich for many years. The partnership with the German champion is an example of how technology companies reach millions of people through soccer.

Shirt sponsorship in your Mystery Kit?

At Mystery Kit , we love soccer jerseys with a story - from iconic clubs to legendary sponsors. Inside each box is a surprise that takes you into the history of soccer. Check out all of our boxes here.